Chinese automaker expands in France

The Chinese automotive group Chery has established its brand Omoda Jaecoo in France by the end of 2025 and is now expanding its presence, gradually growing its network of dealerships and introducing new models.

Chery surpasses BYD in Europe

Chery, based in Wuhu, Anhui province, has outpaced another major Chinese automaker, BYD, in the European market. The company plans to launch additional brands in 2027, including a new brand focused on electric SUVs and range extenders.

New brand iCaur and its models

Chery is preparing to launch the iCaur brand in France, which will focus on electric SUVs and range extenders. The brand's name was changed from iCar for export due to intellectual property concerns, though the exact reasons remain unclear.

Design and inspiration of iCaur models

The iCaur models feature a distinctive design that draws inspiration from well-known SUVs like the Jeep Wrangler, Mercedes-Benz G class, and Land Rover Defender. These designs are described as effective and skillfully updated.

Range and specifications of the V23

The smallest model in the iCaur lineup, the V23, is a 4.22-meter-long electric SUV available in China with two battery options. The 60 kWh battery offers a range of 401 km according to the Chinese CLTC cycle, while the 80 kWh battery extends this to 550 km.

Range extender in the V25

The V25, a larger 4.64-meter-long SUV, uses a range-extending electric motor. This system combines a gasoline engine with a 33.67 kWh battery, offering a combined range of up to 1,240 km according to the CLTC cycle.

Largest model and its capabilities

The largest model, the iCaur V27, is 5.07 meters long and features a 51.2 kWh battery. With a full gasoline tank, it can travel up to 1,300 km according to the CLTC cycle, making it a strong contender in the electric and hybrid SUV market.

Launch timeline and challenges

According to available information, iCaur will launch in France in early 2027 with the V25 and V27 models. The V23 will follow later due to necessary structural changes. The company has not yet provided European pricing or confirmed engine choices.

Potential pricing and market challenges

Known Chinese prices for the iCaur models start at around 14,700 euros for the V23 and go up to 22,700 euros for the V27. However, French prices will likely be higher due to customs duties, transportation costs, and potential penalties for range-extended electric vehicles.

Future steps and brand positioning

Chery will need to build a distribution network alongside its existing brands Omoda Jaecoo and Chery. Despite these challenges, the iCaur brand could enhance Chery’s image in France, where it is already known for affordable hybrid SUVs.