Geely expands into Canada

Geely Auto, a subsidiary of the larger Geely Group, is preparing to enter the Canadian automotive market, with plans to introduce its vehicles there by 2027. This move follows the company's recent participation in the Paris Motor Show 2026 and its increasing presence in Europe.

Models to be introduced

Geely is considering introducing high-volume models such as the Geely EX2 and EX5, which are currently sold in France under the names E2 and E5. These models include an urban crossover and a compact SUV, both of which are popular in European markets.

Canadian import restrictions

Canada has imposed import quotas on Chinese electric vehicles, currently limiting the number to 49,000 cars annually, with a 6.1% tariff applied. However, the quota is expected to increase gradually, potentially reaching 70,000 cars per year in the near future.

Geely's strategic goals

Bryan Wu, general manager of Geely's new Canadian branch, stated that entering the Canadian market is a significant step in the company's international expansion. He emphasized Canada's importance as a new growth area for Geely's global strategy.

Competition in North America

Geely is not the only Chinese automaker targeting North America. BYD, another major Chinese automaker, is also reportedly exploring the possibility of launching in Canada, signaling a growing competition among Chinese manufacturers as they seek to expand beyond Europe.