Porsche won't make a fully electric version of its Mission S platform, citing low demand for electric supercars. Other luxury brands like Lamborghini and Pagani are also rethinking their electric strategies.
Porsche's electric supercar plans limited
Porsche has decided not to make a fully electric version of its upcoming Mission S platform, saying there isn't enough demand for such vehicles in the supercar market. The company is instead focusing on creating a mid-engine sports car that will sit above the 911 in its lineup.Mission S platform's flexibility
The Mission S platform can support various powertrain options, including traditional internal combustion engines and hybrid systems. Porsche’s head, Michael Leiters, explained that while the company is not against electrification—evidenced by the Taycan—it is challenging to persuade customers to switch from internal combustion engines to fully electric supercars.Electric supercars face challenges
Porsche acknowledges that while it doesn’t completely rule out electric supercars, the current customer base isn’t large enough to justify such a model for the Mission S. This decision reflects a broader trend among luxury carmakers reevaluating their electric strategies.Lamborghini shifts to hybrid approach
Lamborghini abandoned its Lanzador project, which aimed to create a fully electric car, and instead chose a rechargeable hybrid system. The company’s president, Stephan Winkelmann, noted in early 2026 that interest in electric cars remains low among their target customers.Pagani halts electric Utopia project
Pagani, a small Italian automaker, stopped developing an electric version of the Utopia after finding no interest from dealers or customers. For a company that produces only a few dozen cars a year, continuing a costly program without commercial prospects was not practical.Porsche balances electrification and tradition
Porsche is continuing to develop electric vehicles but not requiring the technology across all models. The Mission S may include internal combustion engines or hybrid systems depending on the version, while the 911 will not get a fully electric variant.