The Paris Marathon, set for April 4, 2027, will be officially renamed the ASICS Marathon de Paris, following a new sponsorship agreement. ASICS, a Japanese multinational company known for athletic footwear and apparel, will replace Schneider Electric as the title sponsor. Schneider Electric will continue its involvement as a major partner. Alongside the marathon, the HOKA Semi-marathon de Paris will take place on March 7, 2027, offering runners a shorter race option in the same event series. Public registration for both events will open on September 8, 2026, and close on September 30, 2026. Participants will be selected through a lottery system, with bibs assigned based on the results. The registration fee for the ASICS Marathon de Paris is set at 169 euros, while the HOKA Semi-marathon de Paris will cost 79 euros. To support individuals with financial constraints, 2,000 bridge bibs will be available at reduced prices. These are reserved for those eligible for the RSA (Active Solidarity Income), AAH (Disability Allowance), social scholarship students, and job seekers. The course for the marathon will remain unchanged for the next four years, providing runners with a familiar route through Paris. In contrast, the HOKA Semi-marathon de Paris will feature a different course each year, allowing the event to showcase various districts of the city. This change aims to highlight the diversity and beauty of different areas in Paris. While the medal will continue to be provided free of charge, the race shirt will no longer be included in the registration package. This decision is part of an environmental initiative to reduce waste and promote sustainability. Runners will have the option to purchase the shirt separately if they wish to have it.