BYD's new Tang features massive digital screens

The new BYD Tang electric SUV introduces a cabin dominated by two large digital screens, aiming to redefine the in-car experience with a futuristic interface.

The screens take up significant space

The vehicle features a 35.4-inch display beneath the windshield and a 30-inch panoramic touch screen spanning the central and passenger areas of the dashboard, creating a look reminiscent of a science fiction cockpit.

Functionality beyond size

BYD's "Giant Screen UI" allows users to resize, move, or combine windows to display navigation, music, and vehicle information simultaneously, focusing on flexibility rather than just screen size.

Virtual assistant adds AI features

The Tang includes an animated virtual companion named Xiao Mianbao, which interacts with passengers through voice and visual recognition, adding another layer of technological integration.

Competition in digital dashboards

Mercedes recently introduced its own large digital dashboard, the MBUX Hyperscreen, in the new Classe C, highlighting a growing trend among automakers to prioritize digital interfaces.

Balancing technology and usability

While large screens can improve readability and access to functions, they may also introduce distractions, raising questions about the practicality of replacing physical buttons with digital controls.