A new campaign by Laurette Fugain aims to raise awareness about blood donation across France through extensive media and public displays.
Campaign launch date
The Laurette Fugain association began its national awareness campaign on October 26, focusing on encouraging blood, platelet, and bone marrow donations to support the fight against leukemias and medical research. Campaign concept and creator
The campaign, titled Look at me, I need you, was developed by Solilo Film and uses a single face, a gaze, and a few words to connect emotionally with the French public and encourage participation in donations. Initial media placements
The campaign will be shown on 259 screens in major SNCF train stations in Paris, Bordeaux, Lille, Lyon, and Toulouse, starting in the weeks following its launch. Wider media rollout
Beginning on November 2, the campaign will expand to nearly 2,000 screens across Paris, Île-de-France commercial areas, and tobacco shops nationwide, with Giraudy responsible for this phase of the rollout. Additional media partners
Cityz Media will display the campaign on 169 screens in 43 shopping centers, while 1,500 posters will be placed in stores to further increase visibility. Theater and fitness center involvement
From November 4, the campaign will be shown in 826 Pathé theaters through CINEMAP, and the National Federation of French Cinemas has encouraged its 2,000 theaters to participate voluntarily. Basic-Fit clubs will also show the campaign on more than 800 screens. Medical waiting room outreach
IDS Media will broadcast the campaign on 680 screens in medical waiting rooms from November 16 to 22, targeting people who may be more receptive to the message of donation.
