GoPro, the well-known brand behind action cameras used by adventurers and content creators, is set to be acquired by Starman Optical, a U.S.-based company specializing in optical and photonics technologies. Starman Optical is offering $285 million in cash for the deal, which is expected to finalize by the end of the year. GoPro has faced significant financial challenges, losing 96% of its value since its initial public offering in 2014. In the second quarter of 2025, the company reported revenue of $105 million, a 31% drop compared to the previous year, with a 38% decline in the number of cameras sold. Starman Optical, which is not publicly traded, produces optical transceivers—devices that transmit data using light—used in artificial intelligence (AI) data centers. These products will be added to GoPro’s existing product line, allowing it to tap into the growing demand for advanced data transmission technology while continuing to serve its traditional customer base. Starman Optical is also acquiring a significant amount of GoPro’s intellectual property, including more than 2,500 patents. “The combination of Starman’s advanced transceiver capabilities and its U.S. manufacturing platform with GoPro's world-class intellectual property creates a unique opportunity,” said Charles Tebele, CEO of Starman Optical. Once the acquisition is completed, Starman Optical will own 90% of GoPro’s shares, while current shareholders will retain the remaining 10%. This deal will help GoPro eliminate its $92 million in debt and provide the company with financial stability during a challenging period. Additionally, GoPro will be able to develop new products and initiatives focused on addressing national security concerns related to cameras, optics, and AI infrastructure, according to Nicholas Woodman, GoPro’s founder and former CEO. GoPro’s stock price has risen above the $1.14 per share price offered by Starman Optical, marking a 29.5% increase from its last closing price. This suggests that some investors believe the company’s value may be higher than the acquisition offer, possibly due to the potential of GoPro’s intellectual property and the strategic benefits of the merger.