DS's future design concept

Thierry Metroz, head of style at DS, introduced the "F3VER" concept during a recent presentation, outlining the brand's vision for future vehicle design and its strategic role within Stellantis. The concept is meant to lead into the next generation of the DS3 and signals a new design direction for DS vehicles, potentially including a neo-retro model.

DS and Stellantis collaboration

DS is currently part of the Stellantis group, and Metroz emphasized that this partnership allows for synergies with the Citroën brand, which is led by Xavier Chardon. This collaboration gives DS more influence and resources than it would have if it operated independently.

DS's market strategy

DS aims to stand out in the premium market by focusing on comfort, refinement, and interior quality, rather than directly competing with German manufacturers. The DS N°7 has received praise from the press for its comfort, reinforcing DS's unique position as the most distinctive French premium brand.

Inspiration from past models

For the neo-retro design, DS is looking to both the 1955 DS and the first generation of the DS3 for inspiration. The 1955 DS is known for its technological innovations, including hydraulic suspension, directional headlights, and frameless doors, which helped make it an iconic vehicle. A revival would need to match the original's excellence in both design and technology.

Design elements of F3VER

The "F3VER" concept incorporates elements from the first generation of the DS3, such as its compact and sporty proportions, simple design, and vertical light signature. Modern technology has been used to enhance the depth effect of the lights, and the concept features a redesigned shark fin placed after the doors to improve visibility and aesthetics.

F3VER's size and design goals

The F3VER concept is 4.19 meters long, designed to be versatile rather than just an urban car. It has a long wheelbase of 2.70 meters, offering a spacious interior and a large trunk, suitable for travel. The "intelligent design" philosophy aims to reduce the number of components in the car, leading to faster development times, better perceived quality, and cost savings, which could make DS cars more appealing to a wider audience.